At Milk by Mom, Hispanic Heritage Month, which takes place from September 15 to October 15, hits close to home. Our founder, Tirza Jova is proudly Latina—and her journey as a mother, entrepreneur, and advocate is a reflection of something bigger: Latinas are driving growth, building businesses, and shaping the future of the US.
Did you know Hispanic-owned businesses generate over $800 billion in revenue each year? Or that Latinas start small businesses 6X faster than anyone else? That’s not just a stat—that’s our story. That’s Tirza’s story.
This month, we’re lifting our culture, hustle, and roots. We’re proud to be part of a movement that’s growing louder, prouder, and more powerful every day.
To every mama, dreamer, and barrier-breaker: we see you. We celebrate you. We are you.
Heritage at the Heart of Milk by Mom
At its core, Milk by Mom is more than a service, it is a lifeline for families. We help moms preserve their breast milk through freeze-drying, giving them greater flexibility, convenience, and peace of mind. This mission connects seamlessly with Hispanic cultural values: strong family bonds, care for future generations, and the resilience to create opportunities where none previously existed.
For Tirza, these values were never abstract. They were the guiding force behind her decision to transform a personal challenge into a solution that now supports thousands of families.
Health, Convenience, and Flexibility
The process of freeze-drying breast milk offered Tirza exactly what she needed: a way to protect the health benefits of breast milk while giving her the convenience to travel and visit family, return to work, and coordinate care with caregivers.
Unlike freezing, freeze-drying preserves the quality of breast milk without the worry of freezer burn or the breakdown of enzymes that can sometimes alter the taste of stored milk. It transforms breast milk into a lightweight, shelf-stable powder that can be safely stored and easily rehydrated.
For moms, this means flexibility. They can plan without stress, travel without fear of wasted milk, and share feeding responsibilities with loved ones without compromising their baby’s nutrition. It is more than a service, it is empowerment.
Culture and Innovation, Hand in Hand
Latino culture emphasizes family, tradition, and the importance of building a legacy. Milk by Mom reflects these values in every aspect of its mission. Our innovation is rooted in compassion, helping moms create lasting bonds and memories without being restricted by outdated limitations.
Tirza’s Latina background also inspires her leadership style. She prioritizes community, inclusivity, and storytelling. Milk by Mom uplifts the voices of mothers from diverse backgrounds, encouraging them to embrace their heritage and their motherhood journey. By standing proudly as a Latina founder, Tirza highlights the strength of representation and the importance of diversity in industries where Latina entrepreneurs are still underrepresented.
Everyday Ways to Celebrate Hispanic Heritage Month — Together
At Milk by Mom, we know that culture lives in the everyday—bedtime routines, family meals, and the stories we share with our children. Hispanic Heritage Month is a great time to celebrate those moments with more intention and pride.
Here are a few ways to bring culture into family life this month:
- Cook a Family Recipe: Choose a favorite cultural dish and make it together, even if it takes longer with little hands helping. Talk about where the recipe comes from or who in the family taught it to you. Food connects us to our roots.
- Read, Sing, and Share Stories: Bilingual books, lullabies, and family stories are simple ways to keep traditions alive. These everyday habits help children build a sense of identity and belonging.
- Attend Local Events: Check out cultural festivals or community celebrations in your area. Music, dance, art, and food are great ways to spend time together while supporting your local Latino community. If you’re located in Phoenix like us, there are a lot of local celebrations taking place.
Culture doesn’t need to be complicated. Often, the simplest moments are the ones that last the longest.
Empowering Latina Moms and All Moms
Tirza’s journey reflects the resilience and vision of Latina mothers everywhere. Her story reminds us that heritage can serve as inspiration and strength. By embracing culture while pursuing innovation, she has shown that mothers can create solutions that serve not only their own families but entire communities.
Milk by Mom embodies this spirit. Every pouch of freeze-dried breast milk preserves both nourishment and love, ensuring that babies receive the very best while mothers feel supported and empowered. Just as culture carries values across generations, Milk by Mom carries the benefits of breast milk into the future.
Looking Forward with Gratitude
Milk by Mom continues to grow because of the moms who believe in its mission. Every order represents a story of love, resilience, and care. Every customer becomes part of a larger community dedicated to honoring motherhood in all its forms.
As Hispanic Heritage Month unfolds, Milk by Mom celebrates its Latina roots and the diversity and strength of all families it serves.
FAQs: Hispanic Heritage Month & Milk by Mom
1. What is Hispanic Heritage Month, and why does Milk by Mom celebrate it?
It runs from September 15 to October 15 and honors Hispanic and Latino communities. Milk by Mom celebrates because founder Tirza Jova is a proud Latina, and her heritage shapes the company’s values of family and resilience.
2. How does Milk by Mom’s mission connect to Hispanic culture?
Latino culture values family and legacy. Milk by Mom reflects this by helping moms preserve breast milk while supporting health, flexibility, and care for the next generation.
3. Who is Tirza Jova, and what inspired her to start Milk by Mom?
Tirza is a Latina mom who created Milk by Mom after discovering freeze-drying to preserve her own milk during travel.
4. What makes freeze-drying breast milk different from freezing?
Freeze-drying keeps nutrients, antibodies, and flavor intact for up to three years without refrigeration. It’s lightweight, travel-friendly, and easy to rehydrate.
5. How can families celebrate Hispanic Heritage Month at home?
Cook family recipes, read bilingual books, share family stories, or attend cultural events. Simple traditions help keep heritage alive for children.
Why Choose Milk by Mom?
- Trusted by thousands of parents across the U.S.
- Science-backed, lab-controlled process
- Fast, secure shipping kits included
- Easy-to-use reconstitution instructions
- No refrigeration needed, store up to 3 years
Heritage in the Everyday
Hispanic Heritage Month is a time to honor the past, celebrate the present, and build a brighter future. For Milk by Mom, it is also a reminder of the incredible power that comes from blending culture, innovation, and motherhood.
Through the leadership of Tirza Jova, a proud Latina mom and entrepreneur, the company reflects the values of family, perseverance, and community. It provides moms with the tools they need to balance health, convenience, and flexibility while honoring the traditions that define who they are.
This month, and every month, Milk by Mom stands as a celebration of heritage, motherhood, and the endless possibilities created when the two come together.
