Let’s be honest—most RFP responses start to blur together. When every broker talks about networks, deductibles, and cost-containment strategies, what really makes one stand out?
The answer more often than not: relevance and resonance.
Employers are hungry for benefits that reflect modern family life. They want their values echoed in the competitive benefits they present to their teams. That includes solutions for moments that are deeply personal—like welcoming a new baby.
But here’s the challenge: traditional benefit portfolios haven’t kept pace with the realities of working parenthood. That’s the opportunity.
Enter Milk by Mom: A Simple Addition with Big Emotional Impact
Milk by Mom helps working moms continue giving their babies breast milk without sacrificing their return-to-work plans. We freeze-dry breast milk into shelf-stable powder, making it travel-friendly, daycare-ready, and long-lasting (up to 3 years!).
For employers, this means:
- A powerful show of support for new parents
- Zero extra admin lift for HR
- A modern, parent-forward benefit that turns heads in RFP decks
For brokers, it means differentiation. Adding Milk by Mom to your proposal is like including a handwritten note in a sea of typed letters—it makes your offer feel human.
The RFP Reality: It’s Not Just About Price Anymore
Yes, cost still matters. But across industries—from tech to healthcare to professional services—employers are putting more weight on benefits that:
- Address real employee pain points
- Reflect family-first culture values
- Show empathy, not just efficiency
And nowhere is this more urgent than in parental benefits. Employers know that women are disproportionately likely to leave the workforce within 12 months of birth. And they’re looking for ways to change that.
That’s where Milk by Mom comes in.
A Simple, Powerful Differentiator for Brokers
Milk by Mom turns expressed breast milk into a shelf-stable powder, preserved for up to 3 years, with no refrigeration required. For working moms, that means:
- Peace of mind while traveling
- Reduced stress around freezer failures or daycare storage
- Continued breastfeeding even through schedule changes or emergencies
For employers, that means:
- Higher return-to-work rates
- Fewer absenteeism spikes tied to milk storage issues
- A powerful signal of support for working families
And for brokers? It’s an easy-to-integrate, high-impact offering that immediately differentiates your RFP response from everyone else pitching the same dental, vision, and wellness playbook.
Where to Plug Milk by Mom into Your Proposal Strategy
Use Milk by Mom as a “value-forward” anchor in these sections of your RFP response:
1. Modern Parental Benefits Section
Highlight Milk by Mom as part of your commitment to innovative, meaningful support for new parents.
“In addition to traditional leave policies, we recommend Milk by Mom as a flexible, low-lift benefit that helps working mothers maintain breastfeeding goals during the critical return-to-work period.”
2. Workforce Inclusion Strategy
Position freeze-dried breast milk support as an inclusion-enhancing solution, especially for retaining women in leadership, STEM, or high-demand fields.
“This offering directly addresses a key retention risk for new mothers, advancing your gender equity goals while reinforcing your family-first culture.”
3. Employee Experience & Engagement Enhancements
Use Milk by Mom as a “sticky” benefit—something employees talk about, remember, and emotionally value.
“Unlike generic wellness benefits, this service supports a life-stage that is deeply personal and emotionally charged—creating higher benefit satisfaction and long-term loyalty.”
4. Cost-Effective Customization
When price is sensitive, frame Milk by Mom as a targeted, low-cost option with outsized impact for a niche but vulnerable employee group.
“This benefit serves a specific but high-risk population—working mothers—delivering strong ROI with minimal cost or lift.”
Your Competitive Edge in a Crowded Space
Milk by Mom gives you a turnkey way to meet the moment with:
- A relevant, family-first benefit that aligns with inclusion, retention, and wellness goals
- Co-branded collateral you can use in RFP responses or presentations
- Vendor simplicity—no on-site setup, no claim processing, no headaches for HR
- Marketing support to help your team pitch the benefit confidently
In a sea of sameness, Milk by Mom helps you stand out with empathy, not just efficiency.
Ready to Strengthen Your Next Proposal?
Let us arm you with everything you need:
- Slide decks
- RFP-ready language
- ROI data
- Case studies
- Co-branded employer flyers
Request your Milk by Mom Broker Toolkit today.
Your clients want benefits that matter. Let’s help you offer them first.
