Let’s be real—today’s benefit game isn’t just about who's got the cheapest premiums. Employers want emotionally resonant, real-life problem-solving benefits. Especially when it comes to supporting working parents. And surprise: the most overlooked workplace benefit? Breastfeeding support.
That’s where Milk by Mom comes in. We’re a breast milk freeze-drying service helping working moms protect their milk—and their sanity—during the return-to-work rollercoaster.
For brokers, Milk by Mom isn’t a “nice-to-have” anymore. It’s a quietly powerful retention tool, tailor-made for modern parental benefit portfolios. Affordable? Yep. Simple to implement? Absolutely. Game-changing for new moms? You bet.
Here’s why it works.
The Retention Challenge: Why Maternity Leave Is a Critical Exit Point
Employers lose a staggering number of talented women—especially in mid-career and leadership tracks—after parental leave. In fact:
- 43% of women leave the workforce within a year of having a baby
- Of those who return, 1 in 3 consider quitting within the first 90 days back
- Many cite breastfeeding stress, inflexible logistics, and lack of support as driving factors
Your employer clients already invest in parental leave, lactation rooms, and flexible work schedules. But what happens when the biggest pain point is invisible?
Breast milk storage. Breast milk transport. Fear of spoilage. Guilt from giving up. Panic about freezer failure during a business trip.
These quiet stressors are causing real churn.
How Milk by Mom Is A Modern Benefit That Keeps Moms Engaged
Milk by Mom transforms expressed milk into a shelf-stable powder that retains nutrients and antibodies for up to three years. No refrigeration required. No travel drama. No freezer anxiety.
It gives working mothers:
- Flexibility to travel, commute, or return to work without milk spoilage stress
- Confidence that their effort is preserved—even if schedules get chaotic
- Continuity of care for their baby, even across time zones or emergencies
And it gives employers:
- Higher return-to-work rates after maternity leave
- Reduced absenteeism tied to breastfeeding complications
- A tangible, emotionally resonant benefit that shows they “get it”
The Broker Advantage: How To Offer A Low-Lift, High-ROI Add-On
Brokers love this benefit because it ticks the boxes that matter most:
|
Broker Priority |
Milk by Mom Delivers |
|---|---|
|
Differentiation |
First-to-market, women-founded, and emotionally powerful |
|
Employee Value |
Direct support for a high-churn population (new moms) |
|
Easy to Implement |
Digital fulfillment, no in-office setup, no training required |
|
Retention Impact |
Helps keep top talent through post-leave transitions |
|
Co-Branded Support |
HR toolkits, onboarding flyers, and employee-facing assets |
It’s a plug-and-play solution that lets brokers offer something truly different in a sea of dental/vision/me-too wellness add-ons.
Ready to Add It to Your Toolkit?
If you're building family-forward benefit packages or trying to help clients retain more women post-leave, Milk by Mom is a must-have add-on. As a broker, you can:
- Offer it as a bundled benefit in parental support plans
- Use it as a differentiator in renewals or RFP responses
- Leverage co-branded collateral to pitch it to HR with zero lift
And with pricing that scales for employers of all sizes—and potential FSA/HSA alignment—it’s easier than ever to implement.
Request a broker toolkit or employer demo today.
Bottom Line? Milk by Mom Gets It
We get that breastfeeding isn’t just a personal choice—it’s a workplace challenge. And we absolutely get that you, the broker, are under pressure to bring fresh, meaningful solutions to the table.
Milk by Mom isn’t a gimmick. It’s a smart, scalable, emotionally intelligent benefit that solves a very real need—while making you look like a hero to your clients and their teams.
Let’s modernize workplace benefits together. Because when moms feel seen, supported, and set up to succeed, everyone wins.
